"A holistic view with communication as a priority"
JNDC believes that the most innovation potential lies in the concept generation stage of the design process. Critical issues are identified and the designer has the freedom to generate creative ideas.
Our team of design engineers, product designers and manufacturers work with the client to access, classify and develop ideas which are then later filtered and ranked. The selected concept/concepts are then chosen and developed.
Creating a holistic view with communication as a priority from day one increases the efficiency of the project, as well as minimising potential problems that could occur further down the line due to poor communication.
Early Design Phase
- Where most innovation potential lies
- Where the designer has most freedom
- Where critical decisions are made
- Creativity, lateral/unconventional thinking, rule breaking
- Identify critical issues (conflicts) first
- Generate ideas
- Assess /classify /develop ideas
- Filter, rank select
- Develop selected concept/idea(s)
